The term graphic design can refer to a number of artistic and professional disciplines that focus on communication and visual presentation, by using various methods to create and combine symbols, images and words to create a representation or visual ideas or messages.
When people need to express, to promote something or to send an information then the question arises: how well can you do this?
A company that has a quality graphic identity can have a profit growth by 80%!
We can do this by ensuring that our services like branding or publicity design can help you send your message or ideea and selling your products.
Graphic Design with Web Draw Concept
Whether poster design, book design, logo posters, etc. we follow some general rules ...
Thus we see that the main necessary information to be passed on. For example, when one reads a web page or a poster what he should make of it? There is a difference between a paper or a poster since each transmit different messages for different communication objectives.
Once we establish the communication objectives we think what message will be send in the first time and what message to follow. For example, a poster containing more text and some pictures. If we choose a suggestive picture and we will differentiate from the other by size and text and thence we choose a phrase that contains an important message and we will give a visible color ex. red then they will be items that will remain etched in the head of hurried passers...thus the poster objective is met.
Besides those mentioned above, and with elements such as color contrast, size, etc., the viewer's eyes will read information in a certain way. This can be manipulated according to your intention.
People are different thus we have to be very sure what type of people we will address. For example, a teenager will get different information from an adult. If it is destined to adolescents processed in a way different from the one addressed to an adult.
...as well as principles:
A composition of graphics eg poster, there will never be ditribuite 50/50 on a page, they will always be balanced symmetrical, asymmetrical, horizontal or diagonal. Also, the balance can be given by color, the size of a particular item or line thickness.
Rhythm is not only in music but also design. Rhythm is a pattern of repeated elements on a page in a certain manner. Repetition in a certain way and variation, by changing the size and position of elements is the key visual rhythm.
Any page poster paper folding etc. needs a focal point. The focus is the dominant element in graphic design. It's the first thing your eyes sees. Emphasis is used to bring the item or conveys the importance of the page.
All elements in a composition must show that are specific. The viewer will not be misled by aspects which are not there.
Of course these are just some of the rules that we will respect, a part of general rules for creating a professional graphic design.